That’s also why it’s called Color Red, which is a reference to Colorado. I felt that there was no outlet for it and nobody outside of Denver had a real sense of what was going on here. On any given night there were five or six shows going on around town, between people passing through town and people who were living here. That’s where I saw this amazing music scene going that nobody was really representing.

I lived in San Francisco for three years, then did two years in New Orleans and ended up here in Denver.

In mid-September, The New Mastersounds toured Europe in support of their new release, The Deplar Effect-a two-LP set recorded in Iceland, just days after Eddie Roberts & Friends celebrated the fourth anniversary of Color Red at Denver’s Cervantes Masterpiece Ballroom. The guitarist and producer also has a global perspective, as Roberts grew up in Wales, then attended music school in England before relocating to the United States. Roberts has longstanding experience as a community-builder because he’s been nurturing a fanbase since 1999 when he formed the jazz-funk ensemble The New Mastersounds. We’re growing communities across the world and we’ve seen that kind of snowball effect.” Then, we’re building a community in Spain, so that when we put out a band from Seattle, there are people in Madrid listening to them. “We’re reaching into these different regions,” Roberts explains, “so that we’re giving people in Seattle exposure to some great Spanish bands. We say to the listener, ‘We think this is good music’ or ‘We think this collaboration is worth doing.’ That was always the concept and, thankfully, people have engaged in it and really seem to enjoy it.”Īlthough based in Denver, Color Red has quickly established a global footprint that extends to Japan, Israel, France and Spain. It’s almost like a TV show or a magazine in a way. “It’s a music discovery idea, where people know that sometimes it’s going to be unknown artists or collaborations. “I set out to release music every week, and I’m pretty sure that in the four years we’ve been going, we haven’t missed a single week,” Color Red Music founder and president Eddie Roberts observes with justified pride.

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